Our theory for change is simple yet powerful!

We empower organizations to make informed and responsible decisions about food and nutrition communications.

As a communications and consulting firm, FoodSciComm helps food stakeholders tackle the challenges of food, nutrition, and public health communications.

Isn’t it time to focus on trust and responsible communication? Together, we can elevate your brand’s communication with clarity, building a future where trust and responsible messaging shape consumer behavior.

Bridging the Gap Between Information and Understanding.

FoodSciComm

Why does it matter?

Ever noticed how confusing it can be when searching for ‘nutrition’ online?

In today’s world, information is everywhere—but so is misinformation.

Are we truly aware of how this impacts us?

Misinformation doesn’t just harm personal health; it disrupts entire ecosystems. It affects the climate, biodiversity, and even the sustainability of the circular economy.

The time to act is now. Let’s build trust and foster responsibility through clear, informed communication.

     ∴     Bridging the Gap Between Information and Understanding.     ∴     Bridging the Gap Between Information and Understanding.     ∴     Bridging the Gap Between Information and Understanding.     ∴     Bridging the Gap Between Information and Understanding.

What we do?

Research

Creativity

Communication

Impact

The Problem Today:

Global Risk of Misinformation

The World Economic Forum identifies misinformation as the #1 global risk, even surpassing extreme weather events and armed conflict. This growing issue undermines trust, creates confusion, and has far-reaching impacts—especially in food and nutrition, where misinformation can directly influence public health, industry stability, and consumer choices.

Misinformation undermines consumer trust in brands, weakening loyalty and damaging reputations. In today’s fast-paced digital world, consumers are overwhelmed with conflicting messages and more than ever demand reliable, scientifically supported information. Building trust through transparent and credible communication is no longer optional—it’s essential.

Misinformation fuels unhealthy eating habits, contributing to rising obesity rates, chronic diseases, and public health crises. From misleading claims to sensationalized advice, the impact of false information extends far beyond individuals—it threatens the well-being of entire communities. It is difficult to measure, but constant exposure to psychologically threatening messages has a negative impact on consumer mental health. False claims about foods that promise to cure diseases can mislead people into seeking incorrect treatments, offering only false hope. Accurate communication is essential for societal well-being.

Misinformation damages brand credibility, weakens consumer trust, and jeopardizes long-term success. In an age of growing skepticism, brands that embrace transparent, science-based communication can build resilience and achieve sustainable growth.

In the digital age, social media amplifies the speed and reach of misinformation, making it harder than ever to distinguish fact from fiction. Brands that prioritize clear, accurate, and trustworthy communication not only cut through the noise but also secure a lasting competitive advantage in this fast-paced landscape.

Our Approach to Change

“The Challenge”

In today’s fast-paced world, information flows through three distinct channels:

  • Profit-driven companies often prioritize traffic over accuracy, jeopardizing long-term consumer trust.

  • Government and nonprofit organizations frequently struggle to implement effective digital communication strategies, limiting their impact.

  • Corporate social responsibility projects are typically short-lived, focusing more on brand image than creating meaningful, long-term impact.

“How FoodSciComm Makes a Difference”

  • We support food stakeholders (government, brands, industry, academia, NGOs, etc.) in improving their communication accuracy and effectiveness, without assigning blame for misinformation.

  • We help media companies and influencers adopt more responsible and reliable communication practices.

  • We run a consumer-focused food information platform, funded by donations, that educates the public on nutrition.

Our Team

Research Department

Creativity Department

Projects Department

Partners

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